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Research software and technologies

Cxoice Insight Systems is our own developed end-to-end research platform for rich data collection. Cxoice allows us to deliver bespoke surveys, online communities, online applications and software, intelligence gathering, and knowledge and insight management to get the most out of insight. We are not limited by third-party tools and can extend our systems to any research requirement.

Cxoice includes rich survey data collection tools, Insight Knowledge Management and curation with our cloud-based community portal with Notanant, and data visualization tools like our interactive Spacemap software. We develop bespoke solutions to solve specific insight problems such as new ways to ask questions or to understand customer decisions, or mock-ups to test online behaviour.

Online survey tools - Cxoice Survey Technologies

Cxoice Survey Technologies Our own Cxoice Survey Technologies (pronounced 'choice') are the basis of of our survey and insight reporting software. Developed specifically to solve real-world client research and insight problems, in addition to the regular survey questions, it incorporates a range of bespoke and innovative features for more effective survey design, reporting and knowledge management including non-linear questionnaire designs, game-based tasks, social questionning, advanced trade-off options and methods such as conjoint analysis.

Cxoice goes beyond standard traditional survey software to redefine how questionnaires can be answered with a focus on letting the respondent choose what they want to answer and what they want to rate. We can then see what really matters to the respondent, not just what we force them to answer. Our Rethinking Questionnaire demonstrations shows this in action.

Surveys are fully customisable for branding and look-and-feel and are suitable for phone, tablet and desktop, or can be used via CATI of offline personal interviewing.


Live data dashboards to fully interactive presentations and reports

Cxoice Survey Technologies also provides a full suite of analysis and data presentation tools. From basic data tabulations to full live-data cloud-based presentations, with options for automated summaries to streamline report creation and distribution, taking data automation and presention beyond dashboards or Powerpoint slide stacks (though it can also generate Powerpoint automatically).

Cxoice presentation capabilities make it easy to generate custom views for different audiences, to include banners and subgroup analysis automatically, including significance testing on live data, make it easier to track ratings of image banks and other non-textual questions.

For remote-working situations, charts can be incorporated back into interactive reports with options for voting for action, or to verify comprehension as part of post-survey training sharing data, insight and implementation decisions.


Conjoint analysis and advanced trade-off techniques

For advanced market research, Cxoice incorporates a Conjoint Analysis Explorer for testing and design of conjoint analysis studies. Cxoice is also highly customisable and can be used for sophisticated trade-off research such as BPTO, build-your-own configurators, price shuffles, constrained menu options, and deep conjoint analysis designs that incorporate description noise with respondent controlled on-screen filtering and sorting and pop-up clarification questions to explore how choices are made.


Cloud-based CATI for all sizes

Our Cxoice Computer-Aided Telephone Interviewing (CATI) is designed for teams working together or remotely, and is available project-by-project, avoiding large software feed. Simply upload a sample contact list, add the interviewers who are going to take part, add a link to your survey (or use Cxoice's own survey tools) and get started with calls.

Being web-based Cxoice CATI solutions are perfect for teams working at home or remotely. The sample is automatically shared across the interviewers in blocks with control over block allocation and interviewer prioritisation. Interviewers get to see who is available, call histories and up-coming appointments and callbacks that adapts to different timezones.

For project managers, quotas can be used to focus call activity and fieldwork monitoring tools show call activity, response rates, refusal rates and available sample. When combined with a Cxoice Survey live frequency counts, visibility of online and feedback comments and full data export capabalities, plus automatic tab and chart generation for researchers want the whole solution.


Mixed-mode surveys with interviewer and contact management

Online and phone surveys are increasingly combining in mixed-mode studies and Cxoice can also be used in combined mode to enable web-assisted telephone interviewing (WATI) where respondent and interviewer complete a questionnaire together, allowing the interviewer to show respondent-specific prompt material in a controlled manner where the respondent can't skip ahead, or alternatively for a telephone-based interviewer to probe and ask supplementary verbal questions while the respondent works on screen.


Designed for the web and cloud-based working

Cxoice! has been built using web-standards to work cross-platform incorporating responsive designs to work on desktops, tablets and mobiles. Data and questions can be analysed directly using the live survey monitor, or exported for analysis. Cxoice Survey Technologies include management and monitoring tools, log-ins and permission-based access and can be combined with our Notanant Knowledge Management suite for client areas, document sharing and survey project management.

Our track record of survey tools extends back to the original Questionnaire Wizard) for helping streamline questionnaire design, a version of which was licensed by SPSS.


Data analysis and visualisation  - Spacemaps

With a background in holistic market intelligence bringing together the worlds of market research and database analysis, we don't just carry out surveys. We are able to manage and integrate data from databases into the data streams that we use, whether purely for analysis and modelling, or in a blended approach linking database behavioural information from customer journeys, CRM or sales and accounts databases directly into surveys and survey research. Our team can build statistical models, segmentations or design algorithms from the marketing data that you have.


Web-applications and rapid prototyping

It is becoming more important that sites are functional, interactive and not just informational. We develop a range of practical, easy-to-use, distributed web-applications for managing on-line services, from information sharing to member-based communities, to social-commerce platforms.

Our flagship web-application is Notanant which can be used to manage any form of website with members including shops and trading. It can also be used for rapid prototyping work to test features and functionality. It can also be combined with our survey software and experimental design theory to test a range of website styles and functions - for instance using a set of carefully designed landing pages to investigate.


On-line communities and web-sites

Web-site development and e-commerce need to be in place as another arm of your channels of distribution. The most effective web-sites are those that provide customers with a space to communicate and share information among themselves and with your employees.

These on-line communities can be an extension of your market research, loyalty programmes or customer feedback programmes, or they can just be autonomous in their own right. For specific campaigns, or for aspects such as building a collection of customers for research (eg MROCs), it can be extremely useful to have a pre-built system to capture and engage with customers. Building this rapidly and keeping control of the lists and comments generated can help in areas such as event-based marketing or specific local campaigns.

We have in-house skills in major web-technologies and can help you build your own on-line community, or create bespoke surveys or design online behavioural experiments using our own bespoke conjoint analysis, trade-off design and experimental design tools.

For help and advice on Cxoice Survey Technologies for projects or to get access to the full suite of insight generation tools contact


Cxoice Survey Technologies

Cxoice Survey and Insight Technologies is our suite of unique research, conjoint, reporting and knowledge management software that has been developed over 20 years of market research, insight and intelligence projects.

Insight Technologies resources

An introduction to our insight technology tools for market research, writing and running surveys, online research communities, data visualisation, process and task management, presenting results, and full online research agency toolkit.

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