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market research in action

uncover key drivers for purchase

Market research

Using market research to understand customers is the bedrock on which business success and strategy are built. Our in-depth market research blends quantitative and qualitative surveys with advanced research techniques like conjoint analysis, and internal and external sources of data to discover what customers really value and will pay for.

Our research leads to models of market demand, identifies customer preferences and key value points, illuminates unmet customer needs, and measures business and marketing effectiveness to keep the business focused on the needs of the customer.


Research for decision makers

Building on quantitative research and qualitative insight, high quality analysis, and blended with external data and market intelligence, our research focuses on mapping, understanding and modelling customer decisions and choices in order to identify market opportunities, improve business and marketing effectiveness and to support business growth.

Innovative research and insight

We are known for our sharp insights, ability to learn new markets quickly, and our innovative methods of research, often using trade-off and experimentation techniques, or blending qualitative research or database and observed data to understand market options and preferences.

Our focus on designing creative research to solve real business problems has led to the create of our in-house Cxoice Insight Systems that provides unique tools such as web assisted telephone interviewing (WATI) with tailored respondent prompts and options, custom designed conjoint and choice analysis, statistical modelling, non-linear questionnaires, fieldwork management, live-data presentations and automated reporting. Cxoice is designed to be an open technology platform able to develop new question types, mock up e-commerce systems, or overlaying survey tools onto live online systems to ensure we can fully address the business requirements without being constrained by third-party software limitations.

Focused on the business and commercial context

The business and commercial context determines what research is needed and how it can best be gathered. We work across sectors and focus on understanding the real business implications and existing business practices so the research goes beyond the data to real points of action. We then use our analysis and insight skills and technologies to solve business problems. Projects often include internal workshops, debriefs and interactive market modelling to explore what-if scenarios.

For help and advice on carrying out any research projects on-line or off-line or how to get more insight from your research contact


Introduction to market research

Basics of market research - principles, methods and approaches for students and non-researchers as part of our commitment to sharing knowledge.

Specialist research techniques

Market research into likes and dislikes or simple attitudes and preferences is easy to carry out. However, areas involving prices or modelling, or that blend data sources, or more complex statistics still require expertise.

Discovering conjoint analysis

Conjoint analysis is an powerful market research method used by product and service designers to calculate and model what customers value when faced with different product, service and pricing options.

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