Rethinking Questionnaires demonstrations

As a specialist research and insight company, we spend a lot of time on new ways to ask market research questions, and how to run market research surveys. Over time we've developed a host of innovative research methods and new question types and radically changed how we think of a questionnaire and how it can work, particularly in an online world. From 2016 onwards we've been running a series of discussions and demonstrations on Rethinking Questionnaires on LinkedIn. Below we draw the articles and demonstrations into one place.

Our Cxoice Survey Technologies and Notanant online communities systems provide leading-edge survey, research, knowledge and intelligence platforms for businesses looking to use advanced market research for competitive advantage.

New questionnaire thinking and new questions

Online surveys allow researchers to do far more with a questionnaire or survey than they might do on paper, but many people still design surveys as if they are purely paper-based. Online we can blend questionnaires with web-sites, get into the data stream, use images and interactivity and blend research with real life. In fact blending questionnaires to make them connect more with reality is one of our major focus areas.

For this reason we are running a series of demonstrations and discussions on new forms of research study. This page will be updated as we release the new demonstrations. The links connect via LinkedIn to encourage discussion, and we welcome new connections.

Social questionning and co-collaboration

In addition to the questionnaires themselves, we look at research communities and co-collaboration (see also virtual communities). That is where a panel of customers is built up that can be asked to take part in research, and the combination of this with survey techniques that allow questionnaires to be reviewed, replayed or commented on making more of a dialogue, than simply a one-way data collection exercise.

This type of social questionning can be extended into a social snowball. In traditional survey research, a snowball sample is one where a participant provides contacts for other potential respondents so as to find otherwise difficult to reach groups - for instance in a particular profession, or with a particular hobby or interest. A social snowball, encourages the snowball effect by sharing data within the group and allowing people to see results from the social networks they engage with.

For help and advice on carrying out projects requiring innovative or advanced survey designs contact


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