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Insight Technologies resources

An introduction to our insight technology tools for market research, writing and running surveys, online research communities, data visualisation, process and task management, presenting results, and full online research agency toolkit.

For help and advice on carrying out any market intelligence projects on-line or off-line contact

  • Cxoice - survey technologies and insight systems
  • Cxoice Insight Technologies is our own market research technology platform and survey software system, integrating standard and advanced surveys, analysis and insight creation, customer knowledge and project management. Designed over more than a decade spent thinking differently about how we ask questions and involve people in providing research answers, Cxoice Survey Platform redefines how you can use and think of a market research questionnaires, how you ask questions and how insights can be presented, reported and shared and curated.

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  • Web-assisted telephone interviewing (WATI) surveys
  • Web-assisted telephone interviewing is a mixed-mode interview technique where the respondent can follow a telephone questionnaire online under the control of the telephone interviewer, allowing personalised prompt material to be shown in step with the question flow. As part of our Cxoice Survey Technologies, it is very effective for international business-to-business market research to show test materials to difficult to reach audiences for projects such as pricing or conjoint analysis studies where the show materials are too complex to ask about without being seen.

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  • Advanced questionnaire technologies and demonstrations
  • X29_1_demos_spot1.jpg The Cxoice Survey Technologies suite of survey research tools is used for advanced questionnaire design, customised conjoint analysis, collaborative working and virtual communities, with advanced live-data presenting and reporting.

    Cxoice technologies work across devices for online surveys, and provide full cloud-based survey management tools from quota and sample management, to timezone aware appointment manager for surveys with telephone interviewing.

    Designed over the past twenty years, Cxoice also allows us to design and develop new question types, or new ways of researching the market, including integration with web-analytics or web-site designs (eg landing pages for testing), and e-commerce mock ups.

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  • Marketing intelligence databases
  • Marketing intelligence databases With the need to be able to track and monitor customer relationships and competitor activity, it soon becomes essential to have a good system for capturing this market intelligence so that it can be shared within the organisation and used for analysis purposes. can design and implement bespoke marketing intelligence databases for both competitor intelligence and customer knowledge. These can incorporate data collection tools to automatically extract data from public sources, SQL and noSQL storage with tools for search, data classification and statistical analysis, and front-end systems for alerts, building network graphs, dashboards and automatic newsletters.

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  • Questionnaire Wizard
  • From way back in 2000, our original Questionnaire Wizard allowed for the creation of questionnaires straight from Microsoft Word (recommended for use by OUP). The world has moved on and now our Questionnaire Wizard is available for free use as part of our Cxoice Survey Technologies, with options to create questionnaires for print out, or copied into Word, or used online with a research user account. Cxoice now goes to a full survey and insight platform, as we've created new forms of questions and research methods - such as our Rethinking Questionnaires series.

    For historical reasons, our old Questionnaire Wizard can be found below. Just decide the type of survey you want to carry out then enter some basic details about your product or service then press one button to get a professional standard questionnaire.

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  • Private on-line virtual communities
  • Cxoice enables research teams to build dedicated online communities to build dialogue with customers. Online communities can be used to build panels for market research (MROC - market research online communities), or to interact with active customers as a source of ideas and feedback. Cxoice Communities include sign-up wizards, sign-in protocols, member management, forums and surveys with permission-based access to allow research teams to manage the community whether it is small-scale for qual, or larger for quant.

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  • Non-linear questionnaires, gamification, social questioning and co-collaboration
  • Despite the explosion of methods and means for collecting feedback from respondents, many market research surveys still resemble the paper-based surveys of decades ago. Obviously they are still effective, and fine for bread-and-butter or DIY research. However, as audiences become more inured with websites and online marketing, it becomes more important to find ways of keeping (and measuring) attention. Approaches of 'gamification' can be used to make the questionnaire fun, however, there are also other ways of rethinking questionnaires and the process of seeking information from individuals.

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  • Bespoke apps and web applications
  • has designed and developed a number of software and web applications and apps to meet survey and client management and reporting needs. From our Questionnaire Wizard from 2000, we have built community management and e-commerce systems in Notanant, Cxoice Survey Technologies and Space Mapping data visualisation solutions developing innovations such as non-linear questionnaires, data exploration, cloud-based CATI management. Our team can build customer-engagement tools, or agency management solutions to requirements built around our permission-based access frameworks.

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