Conjoint Explorer

The Conjoint Explorer is a fully interactive app for seeing and testing conjoint analysis in action. It includes:

  • multiple conjoint design types (from simple to advanced, including MaxDiff)
  • a design editor to change designs and work on attributes and levels,
  • an estimator to see how choices turn into calculated utility values and path worths,
  • and a live model translates utility scores into estimates of share of preference.

 

For non-specialists and students the Conjoint Explorer provides a practical method to understand conjoint analysis. For Conjoint Designers and researchers, it provides a live tool to assist in the creation of attributes and levels, and exploring different presentation formats for more realistic conjoint analysis design.

Add conjoint definition... - attributes and levels; - pickmode (paired, choice, scale, best-worst) - settings [tasks, profiles, format] - template
Add conjoint demo here...
Conjoint utility and importance charts...
Add conjoint model here...

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