Conjoint analysis
Conjoint analysis is used to optimise products and services to market needs by quantifying how features and price drive customer choice (see our interactive conjoint demonstration).
Our full-range of conjoint solutions range from standard choice-based conjoint (CBC) to more involved adaptive conjoint designs, to fully custom design conjoint and trade-off research using fully customised methodologies using our Cxoice Survey Technologies. Our knowledge library 'all about conjoint analysis' explains in detail what conjoint analysis is, and how it works and how it is used. We have published and presented papers on conjoint analysis techniques at conferences and in the International Journal of Market Research.
For clients looking for specific conjoint solutions, we offer:
- Full range of conjoint analysis solutions from CBC to Adaptive methods, Discrete Choice Modelling or economics specific Stated Preference research and MaxDiff
- Expert-support for product managers to design realistic attributes and levels
- Full customised online surveys via our Cxoice Survey Technologies to optimise look and feel
- Our own Cxoice Survey Technologies offer the ability for phone-based conjoint for B2B via dual mode web-assisted phone interview
- Fully tailored analysis, including fully interactive models with extensions for revenue and profit modelling and optimisation, and complex analyses incorporate new methods
- Tailored education and workshops for those new to conjoint analysis
- Fully customised conjoint designs via Cxoice Survey Technologies including e-commerce mock-up and non-standard trade-off designs, best-worst, sort and filter, and mixed phone-web designs
- Unbiased advice on whether the problem is best met with conjoint analysis, MaxDiff, anchored scales, BPTO or other measurement solutions
For help and advice on carrying out conjoint analysis research from beginner to expert contact info@dobney.com
