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Conjoint analysis

Conjoint analysis to optimise features Conjoint analysis is used to optimise products and services to market needs by quantifying how features and price drive customer choice (see our interactive conjoint demonstration).

Our full-range of conjoint solutions range from standard choice-based conjoint (CBC) to more involved adaptive conjoint designs, to fully custom design conjoint and trade-off research using fully customised methodologies using our Cxoice Survey Technologies. Our knowledge library 'all about conjoint analysis' explains in detail what conjoint analysis is, and how it works and how it is used. We have published and presented papers on conjoint analysis techniques at conferences and in the International Journal of Market Research.

For clients looking for specific conjoint solutions, we offer:

For help and advice on carrying out conjoint analysis research from beginner to expert contact info@dobney.com


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