- Conjoint for beginners
- Conjoint design
- Conjoint analysis demonstration
- Conjoint analysis history
- Types of conjoint analysis
- Conjoint analysis with Excel
- International conjoint
- New product development
- Pricing research
- Hierarchy of needs studies
- Brand price trade-off
- QSR Simalto
- Market model demo
- Quantitative research
- Market research basics
- Case studies
Conjoint analysis and trade-off index
The drivers behind decisions are often hidden and are made up of trade-offs as a customer balances their preferences against what is on offer. Conjoint analysis and trade-off techniques are methods for investigating and modelling these trade offs to understand the relative values customers place on different elements.
Introduction to conjoint analysis - Find out your true customer needs and values by understanding how they make trade-offs using conjoint research then use the conjoint results to predict how product developments will affect market share. 
Different types or flavours of conjoint analysis - Conjoint is not one method or approach, but encompasses a range of flavours for specific tasks and uses and some thought is needed as to which is most suitable. What is good for pharmaceutical research might not be the best solution for a consumer segmentation study.
Conjoint demonstration - Live interactive illustration of how conjoint analysis works to estimate customer utilities (part-worths) and values in our now famous pizza demonstration.
Conjoint analysis modelling demonstration - Demonstration of applying the results conjoint analysis to model market share (share of preference) in an interactive market model, one of the key outcomes from conjoint analysis and rarely available for other forms of market research.
Full Excel-based demonstration from design to part-worth calculation - An Excel demonstration showing how profiles are created, analysed against customer preferences and calculations made using a simple Full Profile example.
A brief history of conjoint analysis - Some background to the conjoint analysis covering full-profile, adaptive conjoint analysis and methods of choice-based conjoint including where the market is currently.
International conjoint - The use of conjoint analysis in international research and the types of common issues to be faced and solutions such as telephone-assisted conjoint analysis.
Brand equity and Brand-price trade-off (BPTO) demonstration - What brand equity is and an illustration of Brand-Price trade-off for calculating the value of your brand, or for optimising your product line up
Quality of Service Review using Simalto - Simalto (also known as trade-off grids) can be used effectively where there are a large number of attributes and modelling is less important
Hierarchy of needs - What features should you think about including from 30-60, and what value does the customer place on them
Strategies
Strategic analysis - What is involved in strategic analysis and why do you need it to set the direction for your business.
Intelligence
Better market intelligence - How to collect customer views and opinions and to find out what is happening in your market.
Knowledge
Customer Knowledge - Why customer knowledge is crucial to building strong customer relationships, and why there is more to it than historical information.