Marketing technologies
With the Internet playing an ever increasing role in reaching customers and sharing information about customers, marketing increasingly requires companies and individuals with technical expertise across a range of fields that know both marketing and Internet technologies. Particularly as companies want to understand their customers better and develop new ways of partnering with customers using a wide range of interaction tools.
More particularly, the Internet is providing a key route for information, comment and feedback from customers to the supplier and between customers about the supplier whether from social networks, apps, traffic analysis or new ways of inviting help from customers.
Focus areas
Though we are not purely an online company, on technologies, our focus is on using the Internet and online and mobile technologies to better understand what customers what and to provide mechanisms for delivering this. Whether it is through websites aimed at customers, or using the Internet to build knowledge and information within your business via customer surveys, web-analytics, market intelligence or online experiments. In particular, we have software skills and a development platform to create web-based communities, experimental design work in online advertising (which bit of the adverts work hardest), experimental design in terms of landing pages and website content delivery. We have developed our own Web content management system that incorporates communities, buying and selling, user generated content that can be used for both rapid prototyping of functional websites, or for experimental design in website creation. In additon we have our own survey tools that enable us to think in completely fresh ways about how questions are asked, what we present to people and how we use the data. See some examples of what we can do.
Web-applications and rapid prototyping
It is becoming more important that sites are functional, interactive and not just informational. We develop a range of practical, easy-to-use, distributed web-applications for managing on-line services, from information publishing, to private shared address books, to distributed information systems to subscription based services.
Our flagship web-application is Notanant which can be used to manage any form of website with members. It can also be used for rapid prototyping work to test features and functionality. It can also be combined with our survey software and experimental design theory to test a range of website styles and functions - for instance using a set of carefully designed landing pages to investigate
On-line communities and web-sites
Web-site development and e-commerce need to be in place as another arm of your channels of distribution. The most effective web-sites are those that provide customers with a space to communicate and share information among themselves and with your employees.
These on-line communities can be an extension of your loyalty programmes or customer feedback programmes, or they can just be autonomous in their own right. For specific campaigns, or for aspects such as building a collection of customers for research, it can be extremely useful to have a pre-built system to capture and engage with customers. Building this rapidly and keeping control of the lists and comments generated can help in areas such as event-based marketing or specific local campaigns.
We have in-house skills in all the major web-technologies and can help you generate your own on-line community. FieldShare was entirely developed in-house including the database and discussion forum elements.
IT tools for marketing
In addition to bespoke software development (for example our Questionnaire Wizard), we are also able to configure and supply specialist tools for marketing project management and automated competitive intelligence gathering. In addition we can advise on the selection of data analysis tools for the statistical analysis of market research and database data and can provide training if necessary.
We also advise smaller companies on the use of online advertising and provide analytical help and assistance to enable businesses to optimise their site and campaigns. We know about SEO and email marketing, but we do not offer these as specific services.
For help and advice on carrying out any market intelligence projects on-line or off-line contact info@dobney.com