Market Research, Intelligence and Technology
dobney.com is an international market research and intelligence consultancy focused on creating business-enhancing insight. We help you answer fundamental business questions about products, services and brands. How can you build market share? What makes a customer buy or not buy? What should you prioritise to better meet customer needs? What should you invest in to improve customer experiences and satisfaction?
We provide specialised market research, business intelligence, consultancy and bespoke insight technologies to identify what customers want and what drives choice. We apply these insights to forecast and model market behaviour using leading market research techniques combined with applied business knowledge.
To know where to invest money and effort, a business needs to know what customers want and how to encourage them to buy. It could be brand image, product features, service, advertising, price or channel. We provide research and intelligence and technology to develop insights to create compelling business strategies.
In many situations, tick-box research surveys don't go deep enough. Our customer insights draw on a range of advanced statistical techniques and our own unique survey questions and software to unlock and measure brand performance and decision-making processes. We use and present papers on conjoint analysis, brand-price trade-offs, purchase analysis, customer relationship analysis and a range of specialist quantitative and qualitative market research techniques that can be blended with workshops and hands-on modelling.
We work with businesses from pre-IPO start-ups to global blue chips. We have worked with Intel, Leica, The Independent, Ipswitch, SolidWorks, Delivery Hero, Curaprox, Boehringer Ingelheim, Publicis Groupe, Bavaria Beer, RM. Our team present papers at leading industry conferences on topics like conjoint analysis and how to use research.
This site includes resources for those new to market research and for experienced insight practitioners needing advanced guidance including the Market Research Forum for questions and answers.
We are featured in the following books: "Smarter Pricing" by Professor Tony Cram (pub. Financial Times) and "Marketing Research" by Dr Nigel Bradley (pub. Oxford University Press)
We are based in Bristol in the UK and Barcelona in Spain. Call +44(0)117 230 7220, email firstname.lastname@example.org, or use our help and advice form.