Performance enhancing insight
dobney.com is a full-service market research consultancy. Our experts help you answer the fundamental questions of marketing. How can you build market share? What makes a customer buy or not buy? What should you prioritise to better meet customer needs?
Our experts provide specialised market research, market intelligence, consultancy and technology services identifying values and choice drivers for forecasting and modelling market and customer behaviour using leading research techniques and applied business knowledge to improve business performance.
To know where to invest money and effort, your business needs to know what makes buyers buy and what they value most, be it brand image, product features, service, advertising, price or channel. We provide research and intelligence to develop compelling business strategies for your markets.
In many situations, customers cannot say reliably what or how they value products or services and tick-box research doesn't work.
Our highly experienced consultants draw on a range of advanced techniques to unlock and measure decision-making processes. We use and present papers on conjoint analysis, brand-price trade-offs, purchase analysis, customer relationship analysis and a range of specialist quantitative and qualitative research techniques.
We work with businesses across the world from pre-IPO start-ups to blue chips including Intel, Leica, The Independent, SolidWorks, Boehringer Ingelheim, Reckitt Benckiser, Publicis Groupe, Argos, Macromedia, RM, Zurich Financial, Sainsbury's, RNIB. Our team present papers at leading industry conferences.
This site includes resources for those new to research and for experienced practitioners needing advanced guidance.
We are featured in the following books: "Smarter Pricing" by Professor Tony Cram (pub. Financial Times) and "Marketing Research" by Dr Nigel Bradley (pub. Oxford University Press)
We have offices in Bristol in the UK and Barcelona in Spain. Call 0117 915 4557, email email@example.com, or use our help and advice form.