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Pricing research

Pricing research and price optimisation Pricing research shows how demand varies by price, in order to optimise product and service prices. We calculate willingness to pay for different prices, and relate it to what drives customer value.

Pricing research is an essential tool for businesses using value-based pricing where understanding price elasticity allows the business to optimise its pricing strategy and to focus development on the areas that have most value to customers. Our section on pricing research techniques explains how it works.

We design specific pricing research approaches to capture different pricing strategies - such as subscriptions or one-time payments or price configurations to enable businesses to plan and structure their pricing approach and strategy.

We provide a full range of price research tools and techniques with advice on which to use for a particular market scenario (consumer or B2B).

For help and advice on carrying out pricing research and methods of pricing optimisation and strategy contact

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