About dobney.com
dobney.com is the trading name of The Dobney Corporation Limited an international research consultancy based in Bristol, England and Barcelona, Spain. Founded in 2000 by Saul Dobney it provides market research, analysis and consultancy services to help companies identify the choices that drive successful market strategies.
We research, analyse and model how people choose and make trade-offs in decisions. We have in-house expertise in conjoint analysis, quantitative and qualitative market research, database analysis, competitor intelligence, internet and web-application development and market modelling. We have high quality research knowledge and technical ability across a range of markets, from pure consumer to pure business-to-business. We work with businesses to help them understand and respond to the key drivers in their markets (see some case studies here) in order to optimise return on investment.
"You did a superb piece of work for us, every one was impressed by your presentation and I'm confident that the findings will shape decisions about the pricing etc of TB"
Research Manager, RNIB
By understanding customer choice making and customer relationships we model their impact on the business and on the bottom line. We take an holistic view drawing on a range of information sources beyond market surveys, including internal and external opinions, sales database analysis and other forms of information, often leading to a financial assessment of demand and your marketing options.
Our philosophy on market research is based on sound and appropriate research design to tap into what drives demand and the hidden drivers of choice. We do not just run surveys for the sake of running surveys and our surveys are designed to be much more insightful than mere tick-box research. In the research community we are known for our technical research and analysis skills and are used by other marketing and market research companies for specialist expertise in areas such as conjoint analysis and pricing.
"I have been very impressed by the overall management of the project from the brief, through the fieldwork, the analysis conducted to the presentation of results. The communication between yourselves and us has also been clear and prompt.
The presentation gave the audience a clear understanding of a complicated study. Our Circulation & Marketing Director, was also impressed."
Research Manager Northcliffe Newspapers
"Our key research objective was to obtain a hierarchy of consumer needs for our NPD programme, but dobney.com exceeded our expectations by also building us an excel-based model to test consumer preference for different product scenarios - we got much more than we expected!"
R&D Technology Manager, Reckitt Benckiser
We have worked with major companies in the UK, US, Germany, France, Spain, Switzerland and Belgium that include:
"I just wanted to say a big thank you for the pricing study work. The findings will certainly help shape our thinking in this area and we now have a view of pricing that far extends our knowledge in the market place."
Strategy Director, Macromedia
Our brands include FieldShare: the on-line database of market research interviewers, recruiters and other fieldworkers. SurveyGarden for on-line surveys and web-based conjoint analysis; Notanant: web-based knowledge systems and the Questionnaire Wizard: software for streamlining and standardising questionnaire design. We have licensed software to SPSS, the University of Michigan and several books and academic courses.
Contact details
dobney.com is the trading name of The Dobney Corporation Limited. Registered in England No. 4287937
Mail and Registered Office:
27 Grange Park, St Arvans, Chepstow, NP16 6EA, Wales
Working offices
Park House, 10 Park Street, Bristol BS1 5HX, England
Phone: +44(0)117 915 4557
Email: enquiries@dobney.com