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About... is the trading name of The Dobney Corporation Limited, a market research consultancy and technology development company founded in 2000 by Saul Dobney. We provide market research, analysis and technology services to help companies identify and model the choices that drive successful market strategies. Contact us...
Exhibiting at the Marketing Week Show


Exhibiting at the Insight Show at Marketing Week Live at Olympia in London

We research, analyse and model how customers and consumers choose and make decisions, in order to help businesses forecast, plan and optimise market strategies to better meet customer needs.

Using leading edge research tools and bespoke software combined with business insight and high quality research knowledge, we work with businesses, from start-ups to global multinationals, to help them understand the key drivers in their markets.

By exploring customer choice making and customer journeys and relationships, we examine and model how customer needs and opinions are best addressed by the business and investment. We take a holistic view drawing on a range of information sources from market surveys, internal and external opinions, database analysis, social media, channel views and other forms of information, often leading to financial forecasts, an assessment of demand and the development of marketing plans and options.

"It was a pleasure working together and I suspect we may work together more in the future. If I can ever offer a reference for you, please don't hesitate to let me know."

CEO CINgroup Software

"I have been very impressed by the overall management of the project from the brief, through the fieldwork, the analysis conducted to the presentation of results. The communication between yourselves and us has also been clear and prompt.

The presentation gave the audience a clear understanding of a complicated study. Our Circulation & Marketing Director, was also impressed."

Research Manager Northcliffe Newspapers

"Our key research objective was to obtain a hierarchy of consumer needs for our NPD programme, but exceeded our expectations by also building us an excel-based model to test consumer preference for different product scenarios - we got much more than we expected!"

R&D Technology Manager, Reckitt Benckiser

We have worked with major companies in the UK, US, Germany, France, Switzerland, Spain, China, Malaysia and Belgium that include:

  • SolidWorks / Dessault Systemes
  • Leica Microsystems
  • Stretto Group software
  • Haven Holidays / Bourne Leisure
  • Intel
  • GoApe
  • The Independent
  • Boehringer Ingelheim
  • Red Gate Software
  • Curaprox Dental
  • Bavaria Beer
  • Telefonica
  • Argos
  • Publicis Groupe
  • Royal National Institute of the Blind
  • St James Place Financial Services
  • Northcliffe Newspapers
  • ATS Euromaster

Our technologies include Notanant: web-based knowledge and content management systems for insight curation and sharing, Cxoice Survey Technologies for data collection including conjoint analysis, non-linear questionnaires, fieldwork management and automated reporting and presentation, SpaceMaps for interactive visualisation and analysis of customer data, and the Questionnaire Wizard: software for streamlining and standardising questionnaire design. This website is built using our software platforms.

We have licensed software to SPSS, the University of Michigan and are included in several books and academic courses and have published in the International Journal of Market Research on conjoint analysis, and worked with leading universities.

Our website includes more than twenty years of content from classic research and sampling to current leading edge demonstrations and technologies.

Contact details

' market research' is the trading name of The Dobney Corporation Limited. Registered in England No. 4287937

Registered address:

The Dobney Corporation Limited,
27 Grange Park
NP16 6EA

Phone: +44 (0)20 7193 6640 or +1 717-983-8700

Terms and conditions can be found in our site privacy policy

News and media

Welcome to our news section. We have switched from our old website to this new one. As we progress, more news and media will be added to this section.

Jobs and work opportunities

We periodically include job openings and freelance opportunities here, or opportunities for interviewing or fieldwork. Fieldworkers can also check out FieldShare.

Privacy policy and terms of use

All content on this site, including code and tools, is copyright and may not be reproduced in part or entirety without express permission of (contact us at


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