Questionnaire Wizard

Download the latest version of our free Questionnaire Wizard which makes questionnaire design simple. Just decide the type of survey you want to carry out then enter some basic details about your product or service then press one button to get a professional standard questionnaire.

Standalone version that interacts with Word
12 major questionnaire types
Output to Word, Text, HTML, Triple-S
Over 80 question areas from satisfaction to usage

The Questionnaire Wizard (TM) has been produced to simplify the creation of professional market research surveys such that the questionnaire has an appropriate 'wine-glass structure' - from general to specific details about your product or service, followed by general questions about the person completing the survey.

The Questionnaire Wizard is a recommended resource in "Marketing Research" by Dr Nigel Bradley from Oxford University Press.

The Questionnaire Wizard is very simple to use, allowing you to choose the type of survey, which questions to ask and then asking you to supply some basic information about your products or services which are then used to customize the questions appropriately. For non-researchers this simplification means you can also build professional questionnaires with the minimum of effort.

Output options are also greatly increased. In addition to Word format you can able to output as HTML forms to enable you to collect information over the Internet, either by adding the questionnaire to your website, or by attaching the form to an e-mail enabling respondents to complete the survey on-line and return data at the push of a button, without having to set up a web-site.

Output can also be exported to other survey packages via the Triple S (.SSS) standard for survey interchange, making the Questionnaire Wizard compatible with survey packages such as SNAP, Quantime and Bellview.

For professional agencies, we offer a range of customisation options so the Questionnaire Wizard can help standardise and streamline your questionnaire design processes including standardised question wordings to enable cross-survey comparisons and standardised formats to speed the creation of attitude batteries or demographics.

Download the questionnaire wizard (52KB) - only available for Windows

Download the older version

If you would like to, you can download the original Questionnaire Wizard which runs from a Word macro and produces output as a fully editable Word document, allowing you to customize the style or layout or adding or removing questions and words as you wish. Full instructions are included in the Word document. Download it here (58KB).