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Solving problems for Marketing Managers

Modern marketing is a sophisticated blend of brand building, customer experience development and fast moving tactical campaigns blending data with everything from website analytics, customer journey tracking to price scrapers, surveys and video-based qualitative work.

The basics are still the same. Decide who you want to target. Get the offer right. Build distribution and awareness and communicate core sales messages alongside key brand values. Then monitor and adjust each day, every day.

Our resource kit is focused on knowing the customer, defining the offer, getting the price right so you can concentrate on the day-to-day of promotion and communication.

As a basic checklist marketing means defining your customer, and knowing your customer.

  • Defining the target customer
  • Core market metrics (U&A)
  • The right offer at the right price
  • The right level of service and the right customer experience
  • Social media monitoring
  • Segmentation
  • Advertising testing
  • Under the skin (ethnography et al)
  • Pricing and margins
  • Brand portfolios and competitors
  • Promotion
  • Market testing and experimentation
  • Real-time monitoring
  • Building brand equity

Our interactive research and intelligence checklist is designed for busy executives who want to ensure the business is collecting and measuring the right market metrics for the business.

For access to our interactive CEO checklist, contact us at

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