- Market research
- Qualitative
- Quantitative
- Conjoint analysis
- Brand equity
- Customer Satisfaction
- Online surveys
- Market metrics
- Market research basics
- New product development
- Pricing research
- Customer Relationships
- Questionnaire wizard
- Research process
- Segmentation
- Sensory emotional studies
- Brands and branding
- Market strategies
DIY Research
For all companies, research is the foundation of a strong business plan, but for many smaller organisations the costs of professional research surveys can seem prohibitive. Even in larger companies, as more research is done at a local level (see the papers on One-to-one Research), there is a need for better tools to help in conducting simple yet objective research.
We have put together a set of guides and notes on how to carry out your own market research and market intelligence gathering. In addition, on this site you will find a free Questionnaire Wizard that you can download to help you conduct your own surveys.
If you need more advice, we can provide free basic advice via e-mail to get you on your way. We have experience across a large number of market sectors and with a large number of marketing information gathering techniques. Alternatively for more complex problems we can provide consultations which include looking at your business and its markets to advise on what research could or should be carried out.
If you have a specific question - please click on help and we will be happy to give you advice or point you in the right directions. We have answered some queries in the past and these are included in our help section.
- Finding pre-published information (.rtf file 27k)
- Using the Internet for research
- Market research and customer surveys basics
- See the paper on One-to-one Research
Download the Questionnaire Wizard
Alternatively browse around this site to see what we would be looking for in terms of strategic analysis, implementing strategies, or what we mean by customer knowledge to get a flavour of the areas that will help you.