Market research for decision makers
dobney.com is a full-service marketing research consultancy. Our experts help you answer the fundamental questions of marketing. How can you build market share? What makes a customer buy or not buy? What should you prioritise to better meet customer needs?
Our experts provide specialised market research, market intelligence, consultancy and technology services identifying values and choice drivers for forecasting and modelling market and customer behaviour using leading research techniques and applied business knowledge.
Building decisions
To know where to invest money and effort, your business needs to know what makes buyers buy and what they value most, be it product features, service, advertising, price or channel. We provide research and intelligence to develop compelling business strategies for your markets
Unlocking markets
In many situations, customers cannot say reliably what or how they value products or services and tick-box research doesn't work
Our highly experienced consultants draw on a range of advanced techniques to unlock and measure decision-making processes. We use and present papers on conjoint analysis, brand-price trade-offs, purchase analysis, customer relationship analysis and a range of specialist quantitative and qualitative research techniques.
Clients
We work with businesses across the world from pre-IPO start-ups to blue chips including Reckitt Benckiser, Publicis Groupe, Argos, Calor Gas, Macromedia, RM, Zurich Financial, Sainsbury's, Compaq, RNIB. Our team present papers at leading industry conferences.
Referrals
This site includes resources for those new to research and for experienced practioners needing advanced guidance.
We are featured in the following books: "Smarter Pricing" by Professor Tony Cram (pub. Financial Times) and "Marketing Research" by Dr Nigel Bradley (pub. Oxford University Press)
Contact us
We have offices in Bristol in the UK and Barcelona in Spain. Call 0117 915 4557, email enquiries@dobney.com, or use our contact form.