Market research & insight technologies
dobney.com is an specialist market research and intelligence consultancy focused on creating business-enhancing insight. We help you answer fundamental business questions about products, services and brands. How can you build market share? What makes a customer buy or not buy? What should you prioritise to better meet customer needs? What should you invest in to improve customer experiences and satisfaction?
We provide innovative market research, business intelligence, consultancy and bespoke insight technologies to identify what customers want and what drives choice. We apply these insights to forecast and model market and customer behaviour.
To know where to invest money and effort you need to know what customers to target, what those customers want and how to encourage them to buy. It could be brand image, product features, convenience, service, advertising, price or channel. We provide research, intelligence and technology services to help you focus your products on customer needs and create compelling business plans and strategies.
Our customer insights draw on a range of advanced statistical techniques and our own unique survey technology and software to unlock and measure decision-making processes. We use and present papers on conjoint analysis, brand-price trade-offs, purchase analysis, customer relationship analysis and a range of specialist quantitative and qualitative market research techniques that can be blended with market intelligence, data analysis, workshops and hands-on modelling.
We work with businesses across all sectors from pre-IPO start-ups to global blue chips. We have worked with Solidworks, Leica, The Independent, Ipswitch, Delivery Hero, Curaprox, Boehringer Ingelheim, Publicis Groupe, Bavaria Beer, GoApe. Our team present papers at leading industry conferences on topics like conjoint analysis and how to use research.
This site includes resources for those new to market research and for experienced insight practitioners and includes the Market Research Forum for questions and answers.
We are featured in the following books: "Smarter Pricing" by Professor Tony Cram (pub. Financial Times) and "Marketing Research" by Dr Nigel Bradley (pub. Oxford University Press)