Toolkits for market strategies
As the website develops we will add toolkits and resources for use in developing market strategies and strategic planning - from identifying key target customer groups, monitoring and planning for competitors, and identifying where and what resources to invest to develop core competences and new product areas.
Examples will include:
- Mapping the customer journey
- Identifying different customer groups
- Workshop models
- Market structure tools
- Marketing resource calculators (cost per sale estimators)
- Go to market checklists
- Competitor intelligence monitoring
- Developing market scenario plans
For more information about how our suite of technology, training and exploration tools make managing insight easier contact us at info@dobney.com
