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Toolkits for market strategies

As the website develops we will add toolkits and resources for use in developing market strategies and strategic planning - from identifying key target customer groups, monitoring and planning for competitors, and identifying where and what resources to invest to develop core competences and new product areas.

Examples will include:

  • Mapping the customer journey
  • Identifying different customer groups
  • Workshop models
  • Market structure tools
  • Marketing resource calculators (cost per sale estimators)
  • Go to market checklists
  • Competitor intelligence monitoring
  • Developing market scenario plans

For more information about how our suite of technology, training and exploration tools make managing insight easier contact us at

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