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market research in action

uncover key drivers for purchase

Market research

Understanding markets and customers is the bedrock on which business success and strategy are built. designs and delivers high quality in-depth market research tailored to individual business and market needs. We blend bespoke quantitative and qualitative surveys with advanced research techniques like conjoint analysis, and internal and external sources of data to explore and discover what customers really want and, importantly, will pay for. We deliver models of market demand, identify customer preferences and key value points, and create measures of business and marketing effectiveness to ensure the business or organisation channels its resources efficiently.


Market research for decision makers

Building on quantitative and qualitative research, quality analysis and blended with external data and market intelligence, our research focuses on mapping, understanding and modelling customer decisions and choices in order to identify market opportunities, increase business and marketing effectiveness and to support new business ventures.

Advanced research and insight

We are known for our custom-design methods of research, blending surveys, software and data, often with trade-off research and experimentation giving in-depth insight of market strategies and customer preferences.

Our Cxoice Survey Technologies software suite gives total flexibility on survey design, with conjoint and choice analysis, non-linear questionnaires, fieldwork management including web assisted telephone interviewing (WATI), instant live-data presentations and automated reporting. Cxoice allows us to develop new question types, mock up e-commerce systems, or overlaying survey tools onto live online systems to provide a fully bespoke solution to understanding customer needs.

Focused on the business and commercial context

Your business and commercial context determines what research is needed and how it can best be gathered. We focus on understanding the real business issues and implications so the research goes beyond just creating data to developing real points of action. Our projects often include internal workshops, debriefs and custom built interactive market modelling to explore what-if scenarios.

For help and advice on carrying out any research projects on-line or off-line or how to get more insight from your research contact


Introduction to market research

Basics of market research - principles, methods and approaches for students and non-researchers as part of our commitment to sharing knowledge.

Specialist research techniques

Market research into likes and dislikes or simple attitudes and preferences is easy to carry out. However, areas involving prices or modelling, or that blend data sources, or more complex statistics still require expertise.

Discovering conjoint analysis

Conjoint analysis is an powerful market research method used by product and service designers to calculate and model what customers value when faced with different product, service and pricing options.

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