Market research services
For help and advice on carrying out any research projects on-line or off-line or how to get more insight from your research contact info@dobney.com
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Market sizing and segmentation |
We design segmentation research that often encompasses existing data and databases, qualitative research to identify potential dimensions, and quantitative research with statistical techniques to build, validate and model segmentation for ongoing business use. |
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Conjoint analysis |
Our full-range of conjoint solutions range from standard choice-based conjoint (CBC) to more involved adaptive conjoint designs, to fully custom design conjoint and trade-off research using fully customised methodologies using our Cxoice Survey Technologies. Our knowledge library 'all about conjoint analysis' explains in detail what conjoint analysis is, and how it works and how it is used. We have published and presented papers on conjoint analysis techniques at conferences and in the International Journal of Market Research. |
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Pricing optimisation |
Pricing research is an essential tool for businesses using value-based pricing where understanding price elasticity models allows the business to optimise its pricing strategy and to focus development on the areas that have most value to customers. Our section on pricing research techniques explains how it works. We design specific pricing research approaches to capture different pricing strategies - such as subscriptions or one-time payments or price configurations to enable businesses to plan and structure their pricing approach and strategy. |
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Brand equity and brand value |
A brand is more than just a name, it brings promises and expectations for customers that have to be clearly understood and supported in the business. Brand equity research measures establishes what drives brand strength and how customers value a brand in terms of financial goodwill, focusing on how the brand is perceived, and how it contributes to sales, customer desires and satisfaction. |
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Customer satisfaction and NPS |
Our bespoke customer satisfaction programmes are deliberately designed to be lightweight for customers - fast, quick and easy to complete, while giving space for customers to provide the detail they feel is relevant. Options include NPS (Net Promoter-type scores), lightweight menu-based CSat, and win-loss analysis for key account management, and can be carried out as periodic or event-driven solutions with automation and direct integration into dashboards and reports. |
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Marketing & advertising effectiveness |
Advertising and marketing effectiveness research calculates not just impact on sales, but also how much advertising and marketing is influencing measures like awareness, consideration and brand strength, particularly for marketing where a complex mix of marketing activities is in play. |