• Research resources
• Conjoint analysis
• Segmentation
• Qualitative research
• Emotions in choice
• Understanding brands
• Strategic analysis
• Pricing research
• Customer relationships
• Customer satisfaction
• On-line research
• Business marketing

If you are having trouble finding a particular piece of information, try the site map below. There are one or two areas "in development" that currently do not have links from this list.

Market Strategies - Building Market Strategies better

• Strategic Analysis
  • - Analysis of target markets
  • - Analysis of capabilities
  • - Analysis of competitive environment
• The Creative Step
  • Planning for implementation
  • - Case study
• Focus areas
  • - Technology markets
  • - Market segmentation
  • - Business markets
• Customer relationships
  • - B2B relationships
  • - Consumer
  • - Managing relationships
  • - Setting service in business relationships
• Brands
  • - Brand personification
  • - Brand families
  • - Cost of branding
  • - Brands in business markets
• - Channel and supply chains

Market Research

• Market Research - Doing Market Research better
  • - Improving the research process
  • - Placing research in context
• Relationship research
  • - Service in relationships
• Conjoint Analysis- introduction
  • - overview (.rtf paper)
  • - attributes and levels
  • - flavours of conjoint
  • - demonstration & notes
  • - market model demonstration
  • - Trade-off grids/Simalto (.rtf paper)
• - Hierarchy of needs studies
• Qualitative Research
  • - specialised qualitative
  • - websites and usability testing
  • - prices for qualitative research
• Quantitative Research
  • - market metrics
  • - prices for qualitative research
• Internet research
  • - Hints and tips
  • - Online research demonstrations
• Research for specific problems
  • - Customer satisfaction studies
  • - Segmentation & implementation
  • - Pricing
  • - New Product Development
  • - Service Quality Review
  • - Brand equity
  • - One-to-one research (One-to-one research paper)
• DIY research
  • - MR Basics (.rtf paper)
• Questionnaire Wizard software for creating questionnaires

Market Intelligence

• Market Intelligence - Doing Market Intelligence better
• A guide to desk research
• Using published sources of information
• Competitive Intelligence gathering
• List of sources for technology markets
  • - Analysts
  • -Suppliers of lists
  • - Electronic magazines
• Analysing databases
• Analysing website traffic

Customer knowledge

• Customer knowledge - Doing Customer Knowledge better
• What is customer knowledge? - Definitions
• Customer knowledge systems
• Collecting customer knowledge
• - problem areas
• Using customer knowledge databases
• Analysing customer knowledge
• Sharing customer knowledge
• Customer relationships
  • consumer level relationships
  • business level relationships
• Stories in relationships
• One-to-one research (.rtf paper)

IT in marketing

• IT in marketing - Making better use of IT in marketing
• Questionnaire Wizard
• Virtual Communities (FieldShare)
• Market knowledge databases
• Web applications and website design

Corporate

• About
• News
• Papers
• Links
• Case studies
• Help and answers