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Resources

This area will contain links to a variety of research and intelligence resources, tools and services for business managers and professionals looking to maximise the use of market data, surveys, testing and experimentation, as this new website grows.

Historic website

The original dobney.com website has multiple links and references for academic papers. Our historic website can be found at www.dobney.com/Historic/index.html

 

Research forum

The Market Research Forum provided a discussion board for questions around market research. In moving to a new website, we have decided to discontinue the forum for the time being.

 

Learning resources

  • Demonstrations (conjoint, sampling, surveys, data prep, cluster, correlation, dummy vars)
  • "How to" guides for research and data handling
  • Online Teacher - courseware with tests (basics, metrics, significance tests, weighting)

 

Process tools

  • Questionnaire wizard and question library
  • Checklists and process tools (eg segmentation process and checklist)
  • Online surveys
  • Panel manager
  • Interviewer and CATI appointment system
  • Protocol manager (for trials and clinical research compliance)
  • Fieldshare fieldworker database
  • Agency management system (client areas, client monitoring, shared documents, staff systems, accounting, lead manager)
  • Insight knowledge system (collect, classify, aggregate, share)

 

Development and taster demonstrations

  • Non-linear questionnaires
  • Data blending
  • Greenlisted targeted online monitoring, notifications and reporting
  • Blending surveys onto live websites
  • Price tracking

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