Fri 9 Jun 2017, 16:46
Hi everyone, this is my first post. I work for an automotive company and we are always interested in people who shopped one our cars but rejected it in favor of another brand. Finding and recruiting these people is tough. You can buy a name list from a company like Polk, of people who purchased your competitors and then go fishing to try to find someone who shopped your car. That's expensive.
So I was thinking what other ideas you all might have for how to find these people. For example, we could stand outside a competitors dealership and intercept people as they leave and ask them if they also shopped our car. That would be very focused but also expensive and slim pickings. Does anyone have any bright ideas perhaps based on how this is handled in other industries.
Thanks for your time and ideas.
James
So I was thinking what other ideas you all might have for how to find these people. For example, we could stand outside a competitors dealership and intercept people as they leave and ask them if they also shopped our car. That would be very focused but also expensive and slim pickings. Does anyone have any bright ideas perhaps based on how this is handled in other industries.
Thanks for your time and ideas.
James