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Quantitative research costs

Hi. You've got through to a page which isn't active yet. You can enter details of your quant project below and we will get back to you. Once this is debugged, we will provide on-line quotes and estimates for quant studies directly.

Quantitative costs are more difficult to estimate than qualitative costs as they depend on a number of assumptions about the ease with which you can get hold of people.

The following form will give you a ball-park estimate of likely costs for UK-based research projects. By its nature this form is a simplification. Please contact us for a detailed quote.

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Initial briefing meeting - FREE

Proposal - FREE

Initial workshop/internal research Yes No

Questionnaire development Yes

Questionnaire length (mins)

Contact method Telephone Postal Face-to-face free-find Face-to-face Random Location Face-to-face pure Random Hall test Internet

Sample source List of existing customers Purchased external list Purchased sampling frame No list

Respondent type Consumer Small business Medium to large business

Sample size required  

% qualifying for the survey

Estimated % agreeing to participate

Tables required (up to 24 cross-breaks) Yes

Tracking or one-off survey One-off study Tracking study - initial survey Tracking study - 2nd survey and onwards

Specialist analysis:

Segmentation   Pricing   Brand equity  Conjoint analysis  Modelling  None

Analysis and presentation Yes No

Lead researcher MBA with 10+ years experience 10+ years experience 7+ years experience 4+ years experience 2+ years experience Graduate Self-moderated group

Estimated total costs excluding venue, incentives and expenses

Sample list required

 

For a more formal quote or to discuss your research requirements please get in contact with entering your email address, and giving some background by clicking here.

Name

Company

Email

Description

Notes

Costs are based on estimating how many interviews can be achieved per hour, or per list. This is affected by the contact type, questionnaire length, qualification level (% of respondents who qualify to be recruited into the survey) and participation rates (% agreeing to participate).

% qualifying for the survey (qualification level): This number is the % of people from your list or from non-list based samples who fit the criteria to take part in the survey. So if you want to interview men among the general population, the % qualifying would be around 50%. If you had a list of small businesses, but wanted to include only those who used video conferencing, the percentage qualifying might only be 10%.

% agreeing to participate (participation rate). This is the % of those that qualify, who then agree to take part in the survey. Consumer type surveys have higher participation rates than business surveys.

Expenses are purely travel related costs.

These costs are purely for illustration and estimation and exclude VAT.