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Qualitative research costings

The following form will give you a ball-park estimate of likely costs for UK-based qualitative research projects. By its nature this form is a simplification. For larger projects, there is a good chance we can beat these costs. Please contact us for a detailed quote.

Market typeNote     Consumer Small business (sub 25 employees) Medium business (25-100 employees) Large business (100+ employees)
Initial briefing meeting	FREE
Proposal	FREE
Design
Discussion guide development	YES
Initial workshop/internal research	Yes No
Focus groups
Number of groups required
- with transcription	Yes No
- with video recording	Yes No
Depth interviews
Number of depths required
- with transcription	Yes No
Analysis and presentation	Yes No
Researcher experience  MBA,10+ years experience 10+ years experience 7+ years experience 4+ years experience 2+ years experience
Estimated researcher costs	£
Rough estimate recruitment costs (see note)	£
Ball park incentive costs (see note)	£
Total (excl. venue and travel costs)	£

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Name
Company
Email
Description Describe your research needs

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Notes

Recruitment costs are estimates and will vary according to who and how people are to be recruited. For hard to reach groups recruitment costs can be a lot higher. Businesses are normally more difficult and so more expensive to recruit than consumers. There will also be variation for different business sectors. For easier to reach groups, recruitment costs may be lower.

For businesses, group discussions are not very commons as they are normally difficult to arrange because of the challenge of geography and lower response rates, particularly for larger businesses. We usually advise that depth interviews are used because of these practical difficulties.

Incentives for consumer groups are typically £20-25 per head. For businesses £30 is a common minimum, sometimes paid as a charity donation. There are regional variations and may also be taxi costs.

Venue costs depend on the facilities required. Depths do not require a venue. Groups are often held in recruiters homes and can be video'd. Alternatively hotels can be used or, most expensively, viewing studios where the group can be observed behind a mirror.

Expenses are travel related costs incurred in carrying out the research.

These costs are purely for illustration and estimation and exclude VAT.