Market Research Index of areas

We are consultants based in the UK and Spain who focus on researching and applying understanding of what drives customer choice and buying decisions and how this impacts your business. What do you have to do to get your customer to prefer your product or services over those of your competitors for what return? How do you manage customer relationships? We sell specialised research, consultancy and technology services to understand and model choice-making behaviours.


Qual and quant - A full range of market research resources and techniques and, if you want to do it yourself, there's also a wide range of help and advice.

Conjoint Analysis, trade-offs and market modelling - Find out your true customer needs and values by understanding how they make trade-offs and predict how developments will affect market share.

Improving the research process - Why taking another look at how research fits with your business can add value to the end results.


Better market intelligence - Collecting, sharing and managing customer and competitor information to keep in tune with what is happening in your market.

Links to on-line information sources - Looking for information about technology markets, use our directory of on-line publications and analysts.


Customer Knowledge- Why customer knowledge is crucial to building strong customer relationships, and how to collect it using Notanant's web knowledge system

One-to-one Research - How involving your staff in collecting information about your customers can deepen your customer relationships.


Strategic analysis - What is involved in strategic analysis and why do you need it to set the direction for your business.

Brands - How brands work and how brands are used. Using brands to build relationships with your customers.

Business markets - Understand the marketing issues that make marketing in a business arena different from consumer markets.